In May 2002, ITC made its entry in the branded Ashirwad Atta segment and within a short period of time became the number one branded packaged atta across the country. Ashirwad promises you only the most delightful rotis straight from your kitchen complete with your love and cares through your preparation. We use our network of 6500 Choupals to buy wheat straight from our farmers across the most fertile fields. Ashirwad Atta 2 kg is prepared by a rigorous process of cleaning, mechanized packing, and nutrition lockage. And so we deliver to your happiness through the promise of the goodness of whole wheat.